Engineered by Anglers Feared by Fish
Born from the relentless pursuit of big fish in tough conditions, Bluff Lures are designed for anglers who demand performance.
Bluff Lure’s innovative designs gives you an advantage on the water that you won’t find anywhere else on the market.
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Modular Design System
Our modular bait design system allows for quick tail replacements and profile changes without losing lure action or integrity. When conditions change, you change with them.
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Extreme Durability
Fish hard without consequence. Built tough lures resist damage from aggressive strikes, rocky structures, and toothy predators, ensuring your lure lasts longer.
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Unmatched Natural Action
Inspired by declassified military documents, hydrodynamics, and fish studies, Bluff Lures are unmatched in triggering instinctual strikes from predatory fish in every condition
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SHOP THE V2 COLLECTION
