Engineered by Anglers Feared by Fish

Born from the relentless pursuit of big fish in tough conditions, Bluff Lures are designed for anglers who demand performance.

Bluff Lure’s innovative designs gives you an advantage on the water that you won’t find anywhere else on the market.

  • Modular Design System

    Our modular bait design system allows for quick tail replacements and profile changes without losing lure action or integrity. When conditions change, you change with them.

  • Extreme Durability

    Fish hard without consequence. Built tough lures resist damage from aggressive strikes, rocky structures, and toothy predators, ensuring your lure lasts longer.

  • Unmatched Natural Action

    Inspired by declassified military documents, hydrodynamics, and fish studies, Bluff Lures are unmatched in triggering instinctual strikes from predatory fish in every condition

SHOP THE V2 COLLECTION

SHOP THE V2 COLLECTION

8" Shallow Swimmer
$38.00
Jersey Special Sand Eel
$16.00
8" Herring Swimbait - Slow Sink 1.2 oz
$38.00

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